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Avant de démarrer, on tenait à faire une petite précision. Si vous pensiez que l’acronyme LG se traduisait par « Life’s Good », la signature de marque de LG, ben c’est pas du tout le cas. L’origine de ce L et de ce G est ailleurs, et on vous en parlera sûrement une autre fois.

Aujourd’hui, nous allons plutôt vous présenter comment l’agence a répondu à la demande de la marque, à savoir : comment démontrer sur les réseaux sociaux combien les technologies LG rendent la vie plus belle et plus simple.

Et c’est là que la signature « Life’s Good » intervient. Car cette signature, c’est tout LG finalement : du bonheur, de la joie, de la vie… Bref du lifestyle ! Notre mission a donc été d’incarner cet ADN sur les réseaux sociaux afin de créer un véritable lien de proximité avec les (futurs) clients LG avec un objectif : devenir, à moyen terme, une love brand.

Notre point de départ a été de développer une stratégie de contenus dont l’objectif est de rendre tangible la promesse « Life’s Good ».

Pour y arriver nous avons déterminé 3 piliers de discours social media afin de proposer des contenus riches, diversifiés et cool à nos fans pour susciter toujours plus d’engagement.

Premier pilier : « Surprising technology » pour aborder les produits LG à travers le bénéfice qu’ils représentent pour les clients, c’est-à-dire comment ces produits peuvent lui rendre la vie plus étonnante, plus belle, plus good quoi !

Second pilier : « Surprising life » pour faire la part belle au lifestyle avec des prises de parole « marque », moins produits, avec un discours ancré dans le quotidien des fans.

Et pour finir, le troisième pilier « Surprising News » où, autour de marronniers, de jeux, de détournements, nous rebondissons sur des actualités de la vie et de la marque.

Alors, si vous avez envie d’avoir la life plus good rendez-vous ici.

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LG Electronics

Devenir une love brand grâce au social media

Découvrir le projet suivant

Bi-Oil redonne confiance à ses utilisatrices